Put your customer list on computer. Choose a computer company with experience in mailing list maintenance. Store the information you'll need on your customer list. Before you talk with a mailing list professional, make your own priority list of potential buyers. Use key codes to determine which lists brought the most orders or leads.

The questions included here will give you a starting point, a framework for talking with list owners and list professionals. And talking with list people early on is crucial to your mailing, because if you haven't got an available mailing list, you can't do a mailing.


Ask of Each Mailing List Recommendation:

Is the buyer of my product or service reachable through this list? Is it important to select geographically? Should I title address? What title will best reach the prospect? Is the prospect's sex a factor? Is it important to select companies by industry? Do I want to reach the prospect at home or business? When was the list last updated? Is company size a factor? Is the prospect's age a factor? Is the income level of the prospect a factor?