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What Factors Increase Your Chances for Direct Mail Success?

Most successful direct mail products and services have NOT been trail-blazing or original. In fact, they have been deliberately patterned after previous direct mail successes.

1. Repeat business.
   
   
2. A proven successful mail order product or service.
   
   
3. A product that can be reliably delivered to the customer.
   
   
4. A high mark-up.
   
   
5. A definable market and a mailing list.
   
   
6. A market big enough to support an ongoing effort.
   
   
7. Is your product or service seasonal?
   
   
8. Must be completely and carefully described.
   
   
9. Adequate financing.