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How to Use Your Envelope and Reply Card to SELL!

Think of every inch of your mailing as an opportunity to entice your reader to respond. And some components have very specific jobs to do.

The outer envelope must induce the prospect to look inside. Every word on it - even the return address - must be there because it increases response. When in doubt, put the strongest parts of your offer on the envelope.

Always include a postage-paid business reply card or business reply envelope in your mailing. The reply card will often be the first thing a reader looks at, so restate your offer there, including your deadline to respond.

And get bigger response by making your reply card look like a certificate. Also, make the reader do something, such as tear a dotted line, take a quiz or punch out a paper token.