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What to do Before Preparing a Seminar Brochure?

Before writing a word, do you have all of these items clear in your mind? Use this as a great pre-writing checklist.

• Title of the Activity.
  
  
• Date(s) of the Activity.
  
  
• Sponsorship of the Activity - All Organizations and Agencies.
  
  
• Location of the Activity.
  
  
• Mailing Class - First Class, Third Class, Bulk Rate, Non-Profit.
  
  
• Return Address to Appear on the Mailing Panel.


• Indicia on Mailing Panel.
  
  
• Local Postmaster's Approval of Mailing Panel and Format of Self-Mailer.

Registration Form

• Full Address to which Form should be Sent.
  
  
• All Fees Outlined Clearly and What is Included.
  
  
• Cut-Off Date for Advance Registrations.
  
  
• Payment Methods Accepted - Check (Payable to Whom?), Money Order, Bill Organization, Charge Card etc.
  
  
• All Information Desired on Registrant - Name, Address (Home/Business), Phone (Home/Business), Affiliations, Job Titles/Functions etc.

General Information

• Full Information on Location of Activity - Address, Room Number(s), Names etc.
  
  
• Date by which Registrations Must Be Received.
  
  
• Initial Instructions for Arriving Registrants.
  
  
• Statement of Fees and Payment Options.
  
  
• Meal Information - Included or Not in Payment.
  
  
• Lodging Information - Availability, Names and Addresses to Contact, Rates and Deadlines.
  
  
• Cancellation/Refund Policy.
  
  
• Available Parking and Cost.
  
  
• Direction to the Program Location.
  
  
• How to get Further Information.
  

Body of Promotional Material

• Audience Identification - Specific Primary Target Groups and Secondary Audiences. Include Everyone that would Benefit from the Program.
  
  
• Benefits Statement - Why People Should Attend - Why Attend This Program over Another - What will They Get Out of It - What will They Leave With - Why is It Worth the Money.
  
  
• Schedule of activities - Chronologically by Day.
  
  
• Titles, Sub-Titles and Descriptions of Presentations.
  
  
• Speaker's Names and Specific Credentials Relevant to the Seminar.
  
  
• List of Planning/Advisory Committee.
  
  
• Special Features/Offers - Continuing Education Units, manuals, Certificates, Workshops, Case Studies, Accreditations, etc.