• Create a profile that will identify the specific characteristics particular
  to your customers.

• Identify prospects most likely to respond to your offer.

• Profiling is applicable to both consumer and business databases.

• Get a better understanding of your customer-base: uncover hidden information
  contained on your file, and you'll be able to market more effectively.

• Identify those prospects most likely to be your best customers and you will find
  a universe comprised of your most responsive prospects.