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How do you compile your lists?
Lists are compiled from membership rosters, registrations, public records, licenses,
corporate & executive registers, postal records, surveys, questionnaires, census data,
student lists, birth records, voter registrations, telemarketing efforts, mail & telephone
inquiries and purchase information, telephone directories, rebate coupons, subscriber
order forms, warranty card registrations, entry forms, credit & financial data, SEC
listings, institution information, conference/trade show/seminar attendee registrations,
government records, opt-in email responses, applications, and rating & licensing boards.
All information is derived from proprietary, self-reported data, or sources of public record.
It is obtained legally and ethically under strict list industry rules, regulations, and guidelines.
How often do you update your databases?
Compiled lists are updated monthly or quarterly through original source documentation,
postal/subscription/credit changes of address, pander files, suppression files
and telemarketing efforts. The lists are also CASS, DSF, PAVE-certified to ensure maximum
postal discounting and deliverability.
What is your return policy?
We guarantee our lists to be 95% deliverable. We will refund the current minimum third
class postage rate for any returned mail in excess of 5% of the list. The returned mailing
pieces must be received by us within 60 days of the shipment of the list from our plant.
What is your response rate?
Depending on the list, an average rate of 1% (i.e. 50 out of 5,000). This can vary a great
deal though, depending on the list or your offer. Once someone buys from you, your
response rate to that person will go up substantially, usually 5 to 6 times higher than a
cold prospect name. On a non-response file (a compiled file, people who do not
necessarily buy anything) it may be lower.
Why should I do Business with your company?
- We focus on service. We have more than 30 years of experience to offer you.
- We have the lowest industry prices.
- Better targeting with more database choices.
- Unlimited free, instant counts/queries.
- Volume pricing.
- Quick pricing and ordering.
- Access to the most-up-to-date data available.
- We customize your lists to fit your every need.
- A one-stop list source. We can get you every mailing, telemarketing, fax and
email list available.
Do you offer a volume discount?
Yes. Whether you are a frequent, high volume database user
or a first-time list buyer, you may qualify for special,
discounted pricing. Frequency and volume pricing considera-
tions will be reviewed. Please inquire.
What is the difference between one-time use and unlimited use?
All lists are rented for a one-time use only. All mailing lists are "seeded" with decoy
names so HDML will be able to determine if the file is mailed more than once. Lists are
also available for unlimited use. The information on each list may be used as many times
as the purchaser needs for one year and can be re-purchased for each subsequent year.
The extra cost is an additional one-time use base price.
What formats are available?
HDML is able to provide your list to you on disk, e-mail, FTP, CD-ROM, cheshire
labels, pressure sensitive labels, galley list and/or cartridge.
What does SCF mean?
Sectional Center Facility (SCF) is a postal facility that serves as the processing and
distribution (P&DC) for post offices in a designated geographic area as defined by the
first 3 digits of the zip codes of those offices. Some SCFs serve more than one 3-digit
zip code range.
What is an SIC Code?
Standard Industrial Classification (SIC) codes are four digit numerical codes assigned
by the U.S. government to business establishments to identify the primary business of
the establishment. The classification was developed to facilitate the collection, presentation
and analysis of data, and to promote uniformity and comparability in the presentation of
statistical data collected by various agencies of the federal government, state agencies
and private organizations. The classification covers all economic activities: agriculture,
forestry, fishing, hunting and trapping; mining; construction; manufacturing;
transportation; communications; electric, gas and sanitary services; wholesale trade;
retail trade; finance; insurance and real estate; personal, business, professional, repair,
recreation and other services; and public administration.
How do you read an SIC Code?
The first 2 digits of the code identify the major industry group, the third digit identifies
the industry group and the fourth digit identifies the industry.
For example:
36 ELECTRONIC & OTHER ELECTRICAL EQUIPMENT
367 ELECTRONIC COMPONENTS & ACCESSORIES
3672 PRINTED CIRCUIT BOARDS
NOTE:
The digit "9" is used in the third or fourth digit position of the classification
code to designate miscellaneous industries not elsewhere classified (NEC). These
miscellaneous classifications are not comprised of homogenous primary activity groups.
They are grouped together and treated as a separate industry in order to retain the
homogeneity of the other industries in the group.
What is a CASS Report?
Coding Accuracy Support System (CASS)-A system offered to mailers, service
bureaus and software vendors that improves the accuracy of matching to delivery point
codes, Zip+4 codes, 5 digit zip codes and carrier route codes on mailpieces. CASS
provides a common platform to measure the quality of address matching software and to
diagnose and correct software problems.
"Our pride and primary objectives at Hugo Dunhill are guided by the following
criteria:
1. The customer is our employer.
2. The customer can rely on us.
3. The customer gets an answer within a day.
4. The customer feels understood.
5. The customer gets what he needs.
6. The customer can contact us at any time.
7. The customer is offered alternative solutions.
8. The customer's criticism helps us.
9. The customer remains our customer."
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