Using industry standard plus custom data cleansing and appending processes based on your industry- and audience-specific needs, DDS will clean and streamline your database. Data from sources including email and direct mail lists are filtered to eliminate unusable data, duplicate records, outdated information or poorly inputted records to ensure that only accurate and up-to-date information remains. With DDS, you can also merge customer and prospect files, and overlay data from additional lists to facilitate deeper customer insight.